Introduction
Quarter 2 is here. And for some (who am I kidding, all) eCommerce business owners, the last year has been a rollercoaster.
Sales spikes and drops
PPC costs increasing
Supply chain woes
Patient, and then impatient customers
Refunds, chargebacks…
Etc. etc…
I’ve heard it all.
Not only that, but we have the data. As eCommerce bookkeepers, we have a detailed look at the actual numbers going through more than two dozen eCommerce businesses.
We can see trends, changes, spikes and drops, long before you hear about it in the media.
So we’re uniquely positioned to give you a detailed and nuanced view of the eCommerce market, and what it means for you, the business owner.
While we’ll of course never share anyone’s financial data, we can provide commentary and recommendations to the community.
And that’s what we’re doing today. This report will be an in-depth look at the data, coupled with what business owners have told us (data doesn’t tell you everything), and broader market dynamics. We’ll analyze the current situation and provide recommendations.
So grab your favorite hot drink, sit back, and dig in.
Table Of Contents
Introduction
The Noise
The Q1 Perception
The Data
Our Interpretation
Economic Outlook
Our Recommendations
How We Can Help
Wrapping Up
The Noise
To start, we need to address the noise, the emotion, or simply how you experience your business.
When you’re looking at daily, weekly, or even monthly sales, you feel it. If the month starts out slow, you get sucked in and start problem-solving. You’re hyper-sensitive to all the swings, big or small.
In addition to that, social media, podcasts, blogs, articles… they’re so full of noise it’s hard to keep a clear head when running your business.
The rollercoaster feels more real than it actually is.
The benefit of running a bookkeeping business is that we see what really happens without the emotional connection to the day-to-day. We can be an objective third party.
The Q1 Perception
My team and I have conversations with dozens of eCommerce business owners each month. What you tell me is what you’re feeling in the moment, maybe for the month.
And often, when I look at the data, it tells me an entirely different story.
“My sales are tanking, my business is imploding, I’m a failure…” turns into “you’re having a down month, but overall you’re looking good. You’ll be fine.”
It’s not always that extreme or simple, and often there are very real challenges. But if you can identify them correctly, they’re usually pretty simple, though not always easy, to solve.
In general, I’ve heard from business owners that Q1 sales are down, and PPC costs are up. By a lot.
With that in mind, let’s look at the real numbers.
The Data
Note: We’ll get fairly data-heavy at the beginning, though I’ll present it in an easy-to-understand way. But if you want to skip past all the numbers and get to our interpretation and recommendations, feel free.
Revenue
Q1 Year Over Year
Looking at revenues across all our bookkeeping customers for Q1, year over year (comparing January - March 2021 with January - March 2022), we see a range between:
-91%
+95%
On average, most businesses are down 20%. The median (the middle value when a data set is ordered from least to greatest) is down 46%.
70% of our businesses are down from last year’s Q1. Let’s break it down a little more.
Those who are down, on average are down 50%, with a few less than 10%, and a few over 60%.
Those who are up, on average are up 52%, with a wider spread than those who are down.
That doesn’t sound good. But if you’re just looking at Q1 YoY change, you’ll deceive yourself.
Even at the level of the quarter, that’s too zoomed in to give a real view of your business.
Calendar Year 2021 Compared To Trailing 12 Months
A better, more holistic view of your business is looking at the trailing 12 months.
As we’ll discuss later in this report, this is an era of volatility. Volatility can be by the day, month, quarter, and possibly year. To deal with volatility, we need to zoom out, much further than we’re used to.
So let’s look at the same numbers, comparing the calendar year 2021 with the trailing 12 months.
Here the numbers are much less extreme. We see a range between:
-42%
+14%
Here, on average, most businesses are down only 9%. The median is down only 11%. (Compared to 20% and 46% from the Q1 YoY comparison).
70% of businesses are still down, but looking better. Much, much better.
Those who are down, on average are down 16%, with most of them down less than 15%.
Those who are up, on average are up 9%, grouped right around 5% and 10%.
So you can see that you’ll get a much better picture by looking at the trailing 12 months. Don’t panic!
For the rest of this report we’ll compare the trailing 12 months to calendar year 2021.
By Industry
Are there any commonalities between these businesses? Is one niche doing better than another?
Grouping businesses into categories, we see revenue changes of:
Fitness & Wellness: -10%
Home & Garden: -12%
Sporting Goods & Hobbies: -12%
Other (food & beverage, beauty, etc.): +13%
You can see that there’s basically no distinction between niches & categories, at least in our data. It really comes down to individual business performance.
That should be encouraging, because it gives you power and control over your destiny.
But is there any other useful way to parse this data?
Note: I do want to be careful though, because while we do have a decent data set of businesses, breaking them into smaller categories, we lose some statistical significance. We have many more in Home & Garden than we do Fitness & Wellness, for example. And the “other” category is too disparate to compare. Finally, we don’t have complete data for both years of all businesses we work with. I’ve removed those businesses from my analysis.
6 Figure Businesses Vs. 7 Figure Businesses
Here’s where we see some important breakaway trends.
About half of our bookkeeping customers run 7 figure eCommerce businesses. The other half are in 6 figures.
Average revenue change:
6 figure businesses: -26%
7 figure businesses: -2%
6 figure businesses are down from 11% on the low end to 42% on the high end. With these businesses, there’s a much wider range between them.
7 figure businesses are down 18% and up 14% on the far ends. With these businesses, about half range from -3% to +5%, so basically flat. There’s a handful of them that are down roughly 12%, and a couple of them up more than 10%.
You can see that the revenue differential is much more meaningful when grouping businesses by size than industry.
Why could this be?
We’ll talk about that in a bit.
And in the coming quarters, as we grow, I expect to add 8 figure businesses to this report.
Gross Profit / Gross Margin
If you’re going to pay attention to one number in your business, please make sure it’s not revenue. That Shopify or Amazon dashboard will really, really lead you in the wrong direction.
Gross profit (or gross margin) is much more important. (Gross profit is income minus cost of goods, merchant fees, and outbound shipping).
On average, gross margin (as a percentage) across all businesses is down 2%.
Again, we see the biggest difference between 6 and 7 figure businesses.
6 figure businesses: -7%
7 figure businesses: 0%
Million dollar businesses' margins on average are flat, though some are down as much as 9%, and others are up as much as 8%. Most, however, are around -3% to +4%, a pretty encouraging range.
Now remember, 4% of $1 million is $40k, so these small numbers make a big difference.
6 figure businesses on the other hand are having a tougher time. We’ll talk more about that later.
Advertising
If I had a click for every time I’ve heard that PPC costs are skyrocketing this year, I’d be on page 1 of Google!
That’s been the story, and I believed it. I think I still believe it, but it’s more nuanced than that blunt statement. Tell me what you see in this data.
80% of our customers reduced ad spend in the trailing 12 months compared to 2021. On average, they cut spending by 18%.
About 80%, though not the same 80%, saw a reduction in return on ad spend (ROAS). Of that group, ROAS dropped by 10%.
There doesn’t seem to be a correlation between how much a business’s ad spend changed and the return on that ad spend.
Interestingly, of those businesses who grew their revenue in the trailing 12 months, most of them also increased their ad spend, by as much as 120%.
So while many were advising to reduce ad spend, us included, they were putting more money into ads, and benefiting from it.
Is that correlation or causation? Just random data? We can’t make that claim one way or the other.
Now, we don’t have all the data from both years to really have good information on this aspect. When sliced this way, our data set starts to be pretty statistically insignificant, so take it with a heaping spoon of salt.
Note: We’re accountants, not marketing analysts, so we don’t have (or even want) access to Google Analytics/conversion attribution stats. So, our ROAS calculation is simply income divided by ad spend. A business could have increased sales through organic traffic, and it would look to us like their ROAS increased. These stats should be taken anecdotally.
Our Interpretation
As you can imagine, Jason and I talk about these trends with our customers and each other constantly. While we’re not some saintly oracles, we have a pretty decent view of the trends, as you can see.
Here’s what we’d like you to take away from the data.
Zoom Out
It’s hard to captain a ship when you’re tying knots on the deck.
Most business owners are in the weeds. Whenever possible, zoom out.
Remember the chart at the beginning of this report? The day in the life of an entrepreneur?
If that’s your day, or your week, your attention will not be where it needs to be, looking out at the horizon.
And as we’ve seen, looking at the quarter doesn’t even tell you the whole truth. That’s why we stopped comparing Q1 2022 to Q1 2021. It’s too noisy.
If you zoom out far enough, you’ll see this.
This is a chart of eCommerce as a percentage of retail sales, from the US Census Bureau.
See how all those spikes and dips smooth out into small wrinkles in an otherwise smooth line? And yes, I know this is aggregating thousands of individual businesses, so not a fair comparison. But still, the point stands.
Said in a different way, don’t try to gauge the season by looking at today’s weather.
This is true whether you’re looking at your business or the stock market.
The Big Spike
While I was trying to direct your attention to the smoothness of the line in that chart above, you were probably looking at that big spike.
Let’s talk about that.
That’s the COVID spike. (Different from the spike protein!)
Let’s run a quick timeline on that spike.
COVID eCommerce Timeline For The USA
February 2020
Federal Pandemic Unemployment Assistance added $600/week to unemployment benefits
March 2020
World shuts down, people go home
People start buying more things online
Ecommerce demand increases
April 2020
First stimulus checks issued, $1200/person
Federal Pandemic Emergency Compensation expanded unemployment to previously unqualified people
Ecommerce demand explodes
December 2020
Unemployment benefits extended
Additional stimulus checks issued, $600/person
March 2021
Additional stimulus checks issued, $1400/person
Ecommerce demand spikes incomprehensibly high
We have never, ever, seen demand like this.
It brought the already weak supply chain to its knees. Even if supply were at 100%, it would not have been able to support the demand.
June/July 2021
eCommerce demand slows down
PPC costs increase
Many of you panicked
We covered this in detail in our first market report.
September 2021
COVID unemployment benefits ended
Demand drops again
Q1 2022
eCommerce sales are down from Q1 2021
Consumers are used to things taking longer
So, Is Q1 2022 Down?
I’ve been saying so, but is that true?
Question for you - down compared to what?
Seriously.
Yes, sales for most were down in Q1 2022 compared to Q1 2021.
But what happened in Q1 2021?
As we just saw, the biggest freaking sales spike the world has ever seen!
So it’s not a fair comparison. Don’t feel bad about Q1 2022 being down from the previous year.
Plus, as I said in my market report in July 2021, that Spring stimulus check spending pulled forward purchases that would have happened later in the year. And that caused a slower second half of 2021.
The Big eCommerce Trend
As you can see, eCommerce sales are going back to their base trendline. That’s a lower level than a year ago, but significantly higher than three years ago.
We’re seeing it in the census data, and also with our bookkeeping customers.
But, I would suspect that looking back in 10 years, we’ll see COVID as an eCommerce inflection point.
So what can we take from this?
First, some perspective.
Since 2020, I have been astonished at how quickly so many of you have grown businesses from zero to $50-100k/month and higher. I’ve personally talked with dozens of you who have done it in a matter of months. Months!
And honestly it makes me a little jealous. It took me years to do that.
At the same time, I could tell in these conversations that many of these newbies aren’t having to learn the tough lessons that I did. There was a lack of business understanding, particularly finance and team-building awareness, what I call the foundation of a sustainable business.
So it’s not surprising that many business owners are struggling now. That’s not an insult; it’s just reality. I’m proud of those of you who are in this group. You’ve done well, and now it’s time to learn the other skills.
For all of you, experienced or not, it’ll be very important for you to focus on steering the ship. Make sure your head is out of the weeds and look at the bigger picture.
Most business owners are trying to pull levers that make a quick impact right now. They’re being reactionary. Instead, you should focus on building for the long term.
Stop putting more kindling on your fire. Those little sticks burn brightly and quickly, but they go out just as fast.
Start adding logs to your fire. Start taking action that will pay off months or years from now.
For many of you, that starts with building your team, so you can focus on the bigger picture.
Another area to highlight is looking at PPC vs. SEO. PPC is lighting kindling, but it’s getting harder and harder in this windy environment.
SEO is a longer term play, but it’s a log that pays off with a big bright fire that stays lit. We can talk more about that later.
Living On The Cliff
Back to that chart. It’s a pretty steep drop to come down from the COVID high.
Many businesses will be shaken out. Entrepreneurs will give up.
Those who stay in the game will win big. So do whatever it takes to stay in.
And, in the volatility ahead, there will be opportunities to acquire businesses from those who throw in the towel. You’ll be able to scoop them up for cheap.
No Industry Advantage
As discussed above, we don’t see any industries/niches that are doing better overall than another.
This is the beauty of a maturing eCommerce industry. Your success or failure is on your individual merit, rather than the luck of picking the right niche.
That means the more seriously you take your business, the more it will reward you.
I find that comforting.
Why 7 Figure Businesses Do So Much Better
One interesting finding in our data was that 7 figure businesses were much more stable than 6 figure businesses.
Why?
While I can’t say for sure, I have some educated guesses.
Momentum
I’ve experienced momentum, and I’ve experienced the lack of it.
When you don’t have momentum, you feel like you’re scrambling. You’re scratching and clawing for every little sale, every small win.
You throw spaghetti at the wall. Most of it falls. You waste a lot of time. You lack focus.
When you achieve product market fit, which is no small feat, you’ve learned something important. You’ve learned what works.
If you know what works, you can just keep doing that. You start to build momentum.
It’s like a flywheel. Small, consistent pushes on that heavy wheel get it going… very slowly at first, as long as you push in the same direction each time.
Once it’s moving, it’s very hard to slow down. Like that big log on the fire, it takes a long time to burn out. (Mixing metaphors is fun. My high school English teacher would be so proud.)
7 figure businesses have momentum.
Merit
To put it bluntly, professionals get results. Successful business owners are a self-selecting group.
If you’re a “7 figure business owner” in spirit, and you’re just starting out, you’ll eventually have a 7 figure business. (True for 8 and 9 figures too.)
Those who have the temperament to build a successful business most likely have the temperament to make sure it stays successful.
Advertising Is Changing
You’ve seen it. We’ve talked about it before, and we see in the data (what little we have).
PPC is changing. Like eCommerce as a whole, it’s consolidating, professionalizing, becoming more expensive and more powerful at the same time.
Anecdotally, I’ve heard over the past year that the big corporate players have entered the eCommerce arena in a big way, pouring their huge budgets into online advertising channels.
As you can imagine, that would raise PPC costs dramatically, and make it harder to compete.
More and more, you need to be a professional to wield this sword.
So for those of you who rely primarily on PPC, this is a warning to start diversifying your traffic and sales.
Economic Outlook
The elephant is in the room.
The economy and world events are front and center in everyone’s mind.
I’ve devoted the last two years to learning all I can about world history and economics. I’d love to talk your ear off about them, but I’ll avoid that today.
What I’ve decided after all that study is… I can’t predict the future…
Duh, Isaac. Sheesh, took you that long to figure that out??
All I can do is focus on what I can control. I suggest you take the same approach. Don’t be paralyzed by information.
However, like a friend told me recently, it’s critically important to know where you are.
Are you standing in a tide going out, or a tide coming in? Act accordingly.
The 2020s Decade
Question for you -
In 5 years, will more or fewer people buy things online?
Just look at that spikey chart above again.
eCommerce isn’t going anywhere. It’s a powerful and growing economic sector. We should have no doubt about this.
But remember that the line is smooth when zoomed out. When you zoom in there will be wiggles, jumps, dips, and maybe if you gave it a third dimension, pivots and jogs.
Volatility
No matter how you look at it - economically, socially, politically, emotionally - we’re living in volatile times.
That means, you’ll probably randomly and suddenly have a very slow month. Or a very busy month.
For example, if you had good sales in Q1, but slow sales in April, it’s the same forces at work, just going through the economy a few weeks later than other market segments.
In all that studying I mentioned, all indicators point to volatility continuing, and likely increasing throughout the 2020s decade.
The key to thrive during volatility is preparedness/optionality.
Could you survive 3 months with no sales?
Do you have funds on hand to take quick advantage of an acquisition opportunity?
If Google, Facebook, or Amazon suddenly makes a radical policy change, would it substantially harm your business?
Will these things happen? Who knows!? But that’s the point.
At a time when anything can happen, prepare for as many circumstances as possible.
Inflation
TLDR: This will very likely be a decade defined by high inflation. Inflation affects all businesses, especially in physical products.
I’ll try not to go on too long about inflation, which is a particular interest of mine.
You probably heard inflation is “transitory,” then it wasn’t. Some commentators have suggested the Fed’s proposed interest rate hikes this year will curb inflation.
Let’s briefly mention a few causes of inflation.
High demand for goods and services
Low supply of goods and services
Monetary debasement (printing money)
Interest rates (low rates causing money creation)
While we could talk all day about these, I want to focus on the supply of goods and services for now.
In the last two years we saw supply chain constraints. Remember how expensive lumber was for a while? Then it came down as the lumber mills started running again.
But it wasn’t as low as it used to be. Everything made of wood increased in price.
Commodities
This is not MSNBC, I promise.
Quick question - what are your physical products made of?
They’re made of commodities (oil, wood, steel, etc.). So, if commodities increase in price, your factories will charge more, and you’ll have to charge more. Multiply that across the economy.
So if commodities increase in price persistently, there will be persistent inflation. (Unless demand falls, of course.)
Did you know that commodities have a cycle? Usually every 10-15 years they enter a bull or bear market.
Here’s how it works.
Commodities start out expensive, so everyone rushes out to dig copper out of the ground, selling it at a great price.
Then the market is flooded with copper, and it drives the price down.
Low prices makes mining copper (an expensive activity) not profitable anymore.
People stop or slow mining, causing less supply and higher prices.
The cycle starts over.
So where are we now in the cycle?
In 2019, we were entering the high commodity prices phase.
It takes years for investors to spin up new mines, dig, and get that copper to the market. That’s why these cycles are so long.
Add a pandemic to the mix, then add a warring oil-producing nation, and what are the chances we’ll see lower commodity prices this decade?
I wouldn’t bet on it.
Supply Chain Chaos
Last summer, I thought the supply chain would be sorted out by now.
In some respects it has been, but in others not. Products are still on backorder, and shipping prices are still going up.
And just as I thought it was starting to clear up, I saw this.
This is a map showing all the boats anchored outside Shanghai harbor. Because China has locked down again, no boats are going in or out.
That’s a mess of dots. Here are the real numbers compared with previous years.
And we thought LA/Long Beach last year was bad.
How will this affect our supply in the medium term? Who knows? I’m not making predictions anymore, but clearly we’re a long way from normal.
I’m personally not at all optimistic that supply chains issues will be resolved this year or next.
This is yet another pressure on inflation.
Without going into yet more detail, I think the 2020s will resemble the 1940s, which had very high, spiky/volatile/intermittent inflation.
Could there be a recession? Boom? I think all cards are on the table, and it may go back and forth between the two as the Fed tries to pull the strings.
More reason to expect volatility.
Our Recommendations
Phew! This is a lot of information. I hope you’ve enjoyed it so far.
Now we’re going to wrap all that up into some recommendations to grow your business in this weird, weird era.
Steer The Ship!
Get your head out of your… err… out of the weeds!
It’s going to take your full attention to steer the ship. If you’re down there tying knots, dealing with customer issues, or even managing PPC campaigns yourself…
…you’re not going to see the iceberg coming.
Or, just as bad - you won’t see the clear blue skies, just off to the left, and you’ll stay stuck in the rough seas.
So how can you shift your focus?
Know Your Numbers & Take The Long View
Review your numbers regularly, at minimum every month.
But don’t focus on today’s numbers, or even this month’s. Look at the trailing 12 months. Even a quarter can be distorting.
With the volatility we’ll see this decade, if you’re looking at all those peaks and valleys, those are the “problems” you’ll try to solve. You’ll be reacting constantly, not looking out at the horizon.
Build Buffers
Develop a rainy day account. If you practice Profit First, you’ll build buffers for all your business activities, buffers such as:
Owner salary
Staff pay
Taxes
Operational expenses
Inventory
Marketing
Etc.
For example, at Summit, one of our goals this quarter is to build a 3 month contingency fund. If somehow we lose all revenue for 3 months, we’ll still be able to pay all our staff, and stay in business.
And if our competition lays people off, we’ll have a significant advantage when business picks up again.
You can do the same.
Focus On Gross Margin
Gross margin is a main indicator of a business’s health.
You can’t build a great business on bad margins.
In hard times, your gross profit can get squeezed.
Do not allow this to happen. Raise prices, negotiate with suppliers. Do anything you can to increase the value of your products and charge for it. Do bundles. Anything.
And if you don’t have great margins now, shift your focus AWAY from everything else, including marketing, and get new suppliers with new products and better margins.
Note: Why on earth would you spend time, energy, and money marketing a product that has bad margins?? This actually makes me angry.
Diversify Your Income
Selling physical products will have challenges for the foreseeable future.
So diversify!
Generate other types of income:
Ad revenue on your blog
Affiliate revenue from Amazon for products you don’t sell on your site
Affiliate revenue from courses, products, etc. that your customers would like
Most business owners don’t realize the value and opportunity in their customer list.
If you sell BBQs, you should have emails going out to all your customers pitching Butcher Box. You’ll get a commission, they’ll get meat. Everyone’s happy!
If you’re in the fitness space, why the heck aren’t you selling supplements (even just as an affiliate)?? And if you do sell supplements, why aren’t you selling affiliate fitness coaching packages?
Start making connections with EVERYONE in your niche. Make deals to have influencers send emails to your list and vice versa.
Diversify Your Products/Suppliers
We’ve seen the risk to suppliers right now. If your main supplier couldn’t ship products for 6 months, what would you do?
Get new suppliers now.
Diversify Your Marketing Channels
If you’re getting most of your sales from PPC, now is the time to diversify.
Start focusing on SEO.
Do better email marketing. 40% of your sales should come from email. What’s your number?
Stop Doing All The Work!
Are you overwhelmed yet?
That’s kind of the point. You’ll never be able to do all of this.
So stop trying.
Remember, you’re the captain. Everyone else can do everything else.
It’s hard to convince eCommerce business owners to let other people do the work for them. Most realize they can let go of things like customer service or order processing.
But what I’m going to say right now might be hard to accept.
You should not be doing your marketing.
You should not be negotiating with suppliers.
That’s not what a CEO does.
Here’s the CEO’s job:
Vision & strategy
Build the team
Build core values & culture
That’s it. Everything else is handled by the team.
You might think you can’t do that yet. And you might be right, but you just need a plan.
It starts with your numbers, and allocating funds to taking the action, then building the team. As long as you have a good gross margin, you can do it.
If you don’t have a good gross margin, stop doing everything else and focus on that until you do.
Just take one step at a time until you’re there. If you want help doing this, see below.
Note: I’m telling you, if you’re spending time with customers, orders, PPC, etc. and you have bad margins, you might as well not be doing any of that. It’s a waste of time. Zero sales are better than that. Okay, this is hyperbole, so don’t take it literally, but some eCom business owners need a jolt.
Get Coaching & Go To Entrepreneur Meetups
An outside view is always helpful. Sometimes it’s all you need to get unstuck.
And if you weren’t doing so much work, you might have time to go to more events!
DON’T LIVE IN FEAR!
We don’t know what tomorrow will bring.
So why worry about it?
This is an adventure! It’s an exciting time to be alive!
In every scenario there is opportunity. Go out there and grab it!
How We Can Help
As you know, at Summit eCommerce Advisors, we’re on a mission to double the profits of 1000 eCommerce businesses.
Hopefully, this report supports that mission. Hopefully, you’ll take action on what you’ve learned here and build a better, bigger business.
But if that’s not enough, here are some other ways we can help.
Bookkeeping, Fractional CFO & Profit First Implementation
If you’re going to dominate your market, or simply stay afloat during volatility, you need to know your numbers.
Beyond just knowing your numbers, you’ll need to have a plan for growth. You’ll need to have buffer funds to smooth out your cash flow during times of volatility. We can help you implement a strategy that’ll put you on top.
Build A Rockstar Team
Running a business is a lot of work! And if you’re doing it all, or most, or even a lot of it… you’re not captaining your ship.
You need a team, a total badass rockstar team who accomplishes objectives, not just does what you tell them to do. (And you can’t be spending your evenings checking their work, either.)
We recruit A Players for eCom businesses like yours.
SEO Content
If you’re going to dominate search engines, you’ll need top tier content. We can write it for you.
Wrapping Up
I hope you’ve found this report enlightening and valuable. Hopefully you’ve seen yourself in here somewhere.
We’re living in wild times, and I wish you the very best as you make your way through.
If you need anything, please do reach out to me. I’m happy to help in any way I can.
Do you know anyone who would find this report useful? Please share it.
More Market Reports
If you enjoyed this, please let me know. If enough of you tell me you want another one, I’ll write one next quarter.
If you have any questions, comments, or feedback, I’d love to hear from you. Just drop me an email at isaac@summitecommerce.co.
Until next time,
Isaac Smith
Co-Founder
Summit eCommerce Advisors
Outstanding information Isaac.